Society of American Florists

The Society of American Florists is a growing association that sprouted nearly 140 years ago. Not only do they teach others about oral arrangements, but also the business side of the industry. This poster is designed to represent just that. The half-tone creates the many books containing information to study about the community, while the colors below reveal the beautiful flowers that found their way to the scene.

This project was runner-up for Creative Quarterly, Issue 73.